Abstract:
Organizations are continually adopting new technologies with the sole aim of enhancing
their operational efficiency. It is therefore imperative that shipping companies adopt these
said technologies in order to do away with operational inefficiencies that are a major setback
in this sector. The essence of this research was to analyze association between supply chain
management technologies and performance of shipping lines in Kenya as moderated by
international maritime regulations. The specific objectives of the study were to examine the
relationship between localization technologies and performance of shipping lines in Kenya.
To examine the relationship between sensor technologies and performance of Shipping lines
in Kenya. To examine the relationship between communications technologies and
performance of Shipping lines in Kenya. To examine the relationship between identification
technologies and the performance of Shipping lines in Kenya. Research was majorly
anchored on Technology acceptance model, as the main theory. On philosophical pining the
study was underpinned by positivism and to gather in-depth information survey which was
explanatory in nature was employed. Using random sampling 438 respondents were selected
from the four sections of these companies to form sample size. Questionnaires were used to
collect data for both pilot and main study. Data was analyzed using both descriptive and
inferential statistics. The study findings showed that there is a positive relationship between
supply chain management technologies and performance of shipping lines in Kenya. On
specific objectives there was a positive relationship between localization technologies, Senor
Technologies, Communication technologies and identification technologies. The study
further indicated a positive association between localization technologies, Sensor
technologies, Communication technologies and identification technologies as moderated by
international maritime regulations. The study concluded that shipping lines should invest
more in supply chain management technologies in order to improve their performance.
